The Macallan, and Bentley Motors have formed an intriguing partnership that will see them working together to meet sustainability targets.
While they may not seem like obvious partners, the two luxury brands have plenty in common. Both have strong traditions. They’re pioneers in their respective fields and they place quality and sustainability high on their priority lists. This new union gives us a lot to look forward to.
World’s best whisky and luxury cars
The goal of The Macallan, Bentley Motors partnership is to work together to become carbon neutral by 2030. The two luxury companies will share resources, research and product sourcing.
With this new partnership, The Macallan Estate will have a fully electric passenger vehicle fleet by 2025. This includes the use of two exclusive Bentley hybrids by the end of 2021.
Igor Boyadjian, managing director for The Macallan said the collaboration was a “remarkable opportunity.”
“[We will be able] to compare our time-earned knowledge and learn from each other, supporting fresh thinking about our businesses, our customers and ultimately our products,” he said.
With their shared ethos and desire for quality, The Macallan and Bentley plan to develop future “collaborative events and consumer experiences”.
Adrian Hallmark, Bentley’s chairman and chief executive said Australians could expect some “extraordinary projects and products”.
This partnership really is a win-win for consumers who care about the environment and love luxury products.
A sustainable single-malt
Green production has long been a pillar of business at The Macallan.
The luxury whisky brand operates from a 195-hectare estate overlooking the River Spey in the Scottish Highlands. It’s the kind of place where you need to tread lightly. Owners, the Edrington Group, have long spoken of their commitment to the protection of The Macallan Estate and the surrounding Easter Elchies.
The roof of the distillery building houses a living garden and inside the company takes time and care to ensure its products meet rigorous environmental standards.
All the wood used The Macallan’s Fine & Rare, 25 Years Old and 30 Years Old boxes, for example, is 100 per cent certified by the Forest Stewardship Council.
The Macallan packaging is recyclable and sourced from sustainable suppliers who share a similar goal to protecting and nurturing the environment.
Bentley’s green dreams
Bentley Motors ambitious Bentley100 green future strategy will see it become the world’s most sustainable luxury car manufacturer. Under this plan, the luxury car range will become fully electric by 2030.
Two of the brand’s three production models are already available as hybrids. And the company expects the first fully electric Bentley Motors car to roll off the production line in 2025. Bentley also offers an augmented reality app so you can test-drive your (future) car without leaving home.
On top of this, it has reduced the CO2 emissions at Crewe headquarters by 99.5 per cent since 2010.
Commitment to excellence
Both The Macallan and Bentley are clearly already striving for environmental excellence. And this new partnership will allow them to do even more.
That should be no surprise to anyone given both companies have a commitment to quality, no matter how long that takes.
After all, The Macallan is famous for crafting outstanding single malts such as the Sherry Oak 25 Year Old and the exceptional Double Cask 18 Year Old. And Bentley Motors hires the finest craftspeople to hand build cars that unite modern technology with traditional manufacturing techniques and designs.
Balancing timeless luxury with a more progressive world? Sounds like an extraordinary journey and a match made in sustainable heaven.