Aman has announced the arrival of The Essentials by Aman – a collection of ready-to-wear pieces that marks the brand’s debut into the fashion industry.
At a time when diversifying has become essential to staying relevant, the luxury hotel and resort group has shifted its focus to fashion.
Inspired by the destinations of its resorts, which span the lofty peaks of Bhutan to the soft sands of Turks & Caicos, The Essentials by Aman caters to the needs and adventures of their guests. Whether that be hiking in Wyoming’s wilds at Amangani, gathering for an alfresco dinner at Amanzoe or simply unwinding in a private villa.
The Essentials by Aman collection includes activewear, loungewear, knitwear, swimwear, resort wear and soft accessories. These are available exclusively at Aman boutiques across the globe.
Designed, developed and manufactured in Italy, each piece offers outstanding quality and considered aesthetic. Think, clean lines, subtle prints and a colour palette inspired by destinations such as Marrakech, Greece and the desert landscapes of the United States.
An integral part of the creative process was expressing Aman’s ethos, according to Kristina Romanova, Director of Product Development at Aman.
While another focus was on sustainability and moving away from the demands of the seasonal calendar in order to achieve“timelessness”.
“We wanted The Essentials to be made up of pieces that guests could wear for years to come, at any Aman property.”
As such, each piece is incredibly versatile and can be paired seamlessly with other items from the collection.
The Essentials by Aman collection
Freedom of movement for the Aman traveller was also a key consideration. Whether that means chic linens for an al fresco dinner or cosy loungewear for a trip to the Aman Spa.
Aman’s casual knitwear and loungewear are made from Japanese cotton and Italian cashmere, offering maximum comfort and a relaxed fit. These pieces range from button-down blouses and elegant silk shirt dresses, wrap dresses and palazzo trousers for women; and polo shirts, linen trousers and swim shorts for men.
While the activewear features extra-fine microfibre elastane, a performance fabric offering shape retention and breathability. Pieces include training leggings, tops and shorts alongside sports bras for women.
The Essentials by Aman collection also includes the Amanpuri Heritage Blanket. The blanket pays homage to Aman’s flagship resort in Phuket and features an iconic Amanpuri image, screen printed onto soft cashmere and trimmed with suede edging.
The Aman lifestyle
It’s not the first time the brand has expanded its offering beyond hotels and resorts. The new collection will join a range of unique items already on offer at resort boutiques. This includes Aman Skincare, Sva supplements and Fine Fragrances, which launched in December 2020.
In the future, Aman plans to further expand into leather accessories and fine jewellery. Each will showcase beautiful raw materials from tanneries across Italy and France and echo the distinct character of Aman’s unique destinations.