If you’ve ever fantasised about living the life of Sir Richard Branson, then now you can, by staying at his luxury lodge this Christmas. “From the moment I saw it I knew this beautiful chalet in the Swiss Alps was destined to become my favourite mountain hideaway,” says Branson of his beloved winter escape.
His Swiss chalet in Verbier is available over the Christmas and New Year period for a truly exclusive experience. The Lodge is Branson’s luxury mountain retreat and comes complete with nine bedrooms and suites, an indoor pool, indoor and outdoor Jacuzzis and a friendly team of 15 experienced staff, including a spa therapist and award-winning chefs.
The magic of the holidays
Christmas at The Lodge is run on an exclusive-use basis and is completely tailored to the guests’ desires. For families with children, the magic starts from the moment they arrive, when the kids are invited to bake treats and decorate cookies on Christmas Eve and write notes to Santa on a slate to leave around the fireplace, with milk and treats for the reindeer too. On Christmas morning, children will be surprised to see the dusty snow prints that Santa left behind, before being treated to a visit from the man himself – and his elf (or Mrs Claus) – on a sledge piled with personalised sacks of presents for every guest staying at The Lodge.
Christmas Eve dinner usually takes the form of a three-course menu accompanied by eggnog, champagne, mulled wine and, of course, mince pies with an après tipple around the open fireplace.
On Christmas Day guests are usually treated to a breakfast brunch after presents with mince pies and buck’s fizz to celebrate the occasion, followed by a traditional Turkey dinner with all the trimmings later that day, but this too can be completely customised. As a bonus, the ski lifts are open on Christmas Day and the slopes are usually at their quietest, making some mid-afternoon skiing an added option for some fresh air, before returning for the Queen’s speech and Christmas Day lunch.
During New Year, guests experience a four- to five-course tasting menu, followed by a champagne countdown on the master-suite balconies to watch the spectacular firework displays in the centre of Verbier. Guests can make the most of the vibrant nightlife with pre-organised tables at local bars, or on request arrange a local band or DJ for a private performance back at The Lodge.
Take to the slopes
With 195 kilometres of marked pistes to explore in Verbier, those interested in getting out on the slopes will be advised on the best runs away from the crowds or, for something out of the ordinary, organise activities including heli-skiing, paragliding or a customised once-in-a-lifetime mountaintop picnic.
This article was produced with content supplied by The Lodge Verbier and is a Signature Luxury Travel & Style digital exclusive. Be the first to see more exclusive online content by subscribing to the enewsletter here.