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Ryan Reynolds on being Piaget brand ambassador

Charismatic Ryan Reynolds is the latest international brand ambassador for Piaget, the luxury watchmaker rewriting the rules for a new generation of game-changers.

Hollywood actor Ryan Reynolds is not the first celebrity to sport a Piaget watch – the latest collection of elegant timepieces has also been spotted gracing the wrists of actors Michael B. Jordan, Matthew McConaughey and Matt Damon.

Reynolds, best known for his roles in X-Men Origins: Wolverine, The Green Lantern, The Proposal and Deadpool, has starred alongside the likes of Hugh Jackman, Sandra Bullock and Helen Mirren since finding critical and commercial success on the big screen. The Canadian-born star sports a Piaget Polo S Chronograph watch, which he loves for its “craftsmanship, elegance and creativity”.

“I’ve known about Piaget since I was a little kid. You can’t find a more iconic brand”

Reynolds first learned about Piaget while watching the 1987 comedy Planes, Trains and Automobiles. In the film, Steve Martin is forced to trade his watch for room and board to make it home in time for Thanksgiving. “From that point on, it really stuck in my head as something timeless and classic,” Reynolds says.

Piaget’s Polo S Chronograph

The Polo S Chronograph watch is one of eight in the Piaget Polo S collection. It is inspired by the sport of polo and based on the Piaget Polo, first released in 1979. It is the brand’s first foray into stainless-steel. Gold had been its go-to material of choice, but diversifying into stainless steel has opened the luxury brand up to a younger clientele, and at a lower price point (US$9350-$12,400). The collection expresses the grammar of shapes at the heart of Piaget’s DNA, but the watches speak to and for a new generation with a design that challenges convention.

Featuring the classic styling for which Piaget is known, the watches have game-changing overtones heralded as both “audacious” and “flamboyant”. Reynolds’ watch of choice features a black dial with silvered appliqué indexes. The Piaget Polo S Chronograph is fitted with a new automatic calibre 1160P movement, and has a two-register dial layout with date at 6 o’clock. It is 11.2 millimetres thick and water resistant up to 100 metres.

The Strap

While Reynolds tends to wear his with a black rubber strap set with an ardillon buckle, the watch also comes with a second black calfskin leather strap for those wanting to change up their look on more formal occasions. It is also available with a steel bracelet. Piaget originated back in 1874 when founder Georges-Edouard Piaget set up his first watch workshop in the family farmhouse in La Côte-aux-Fées, Switzerland, and devoted himself to producing high-precision movements. Piaget’s ultra-thin movements have since become one of the brand’s signatures, leaving a lasting imprint on the art of watchmaking around the world.

This article appeared in volume 26 of Signature Luxury Travel & Style. To subscribe to the latest issue, click here.