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The new champagne gifting concept with sustainability front of mind

Ruinart takes a major step forward for responsible luxury.

Champagne connoisseurs looking for a gift that is both sustainable and stylish are in luck: Ruinart has launched a first-of-its-kind second skin case. Or in other words, an entirely recyclable cloak composed of 100% natural wood fibres.

The new concept reduces waste, utilises recycled materials and is nine times lighter with a 60% reduction in carbon footprint when compared to previous generations of gift boxes.

Of course, aesthetics haven’t been forgotten. The casing gently folding around the bottle, inspired by the elegant way that maîtres d’hotels wrap a white napkin around a Champagne bottle.

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Ruinart champagne

Suitable for storage for several months in a fridge, the case can withstand the humidity of a cellar and up to three hours in an ice bucket. So rather than being disposed of immediately, the case may be retained until serving or longer to maintain the integrity of the wine.

Developed with manufacturing partners Pusterla 1880 and James Cropper, the latter specialises in paper production, leading innovations amid a landscape classified as a UNESCO World Heritage site. The water indispensable to the creation of the second skin case is drawn from this site, 91% of which is clean enough to be released back into the river after manufacturing.

Ruinart’s second skin is available to customers at select retailers for RRP AU$160.

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Ruinart, champagne

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