Prada and UNESCO kick off ocean sustainability project
The partnership will launch a global education program in the coming months, bringing sustainability into focus around the world.
Taking their commitment to sustainability one step further, iconic fashion house Prada has teamed up with UNESCO’s Intergovernmental Oceanographic Commission to develop a global education program centred on the ocean. The project follows the launch of Prada’s capsule collection, PRADA RE-NYLON, which replaces the brand’s signature nylon with a recycled alternative made from ocean plastic.
The program aims to educate and raise awareness among the new generation about adopting more responsible and mindful behaviour towards the ocean, in line with the United Nations’ 2030 agenda and their sustainable development goals.
From February to May of 2020 the duo will be educating high school teachers from 10 cities around the world – Berlin, Mexico City, Johannesburg, Lisbon, London, Milan, New York, Paris, Shanghai, Venice – through a series of webinars. These online classes guide teachers in developing their own educational modules that explore sustainability, looking at the ocean and its importance, the pollution of our seas and the role of the fashion sector in committing to sustainability.
The final session will involve students in the creation of an awareness campaign for the conservation of the oceans. A panel composed of international members, including some from Prada Group and UNESCO, will select a winner in May. That campaign will be presented to the United Nations during its second conference on oceans in Lisbon the following month.