A new pop-up museum celebrating sneaker culture is coming to LA
Guests can see rare kicks, street art and more at the immersive exhibit dedicated to the art and culture of sneakers.
Sneakertopia, the first pop-up museum dedicated to sneaker culture, will open to the public in Los Angeles on 25 October, before travelling the country in 2020. Running through Monday 30 December, the two-month exhibit will be taking over Howard Hughes L.A. in Westchester.
The 1400-square-metre immersive installation spans sports, music, film, art, fashion and parody anchored in the fanatical footwear community. Inside will be examples of some of the most famous sneakers ever made – such as RUN DMC’s Adidas, Micheal Jordan’s Nikes and the iconic shoes worn by Marty McFly in Back to the Future – and larger-than-life murals curated by a long list of artists including Adam Fu, Alice Smoluk, James Haunt, Jason Dussault, Jonas Never, Kickstradomis, Ron Bass, Stomping Ground Customs and Tyson Park, among others. Amid the artworks and footwear will be multiple, undisclosed limited-edition merchandise drops.
“Sneakers have been a lightning rod for empowerment and expression over the past century, reaching across generations, backgrounds and borders,” the museum said. “This phenomenon that merges culture, creativity and commerce will take centre stage at Sneakertopia. As a celebration of sneaker culture, Sneakertopia brings together diverse audiences and creates community to inspire self-expression and individuality.”
To take the experience up a notch, Sneakertopia is also offering VIP memberships (US$250 to $5,000), which include advanced notice of exclusive drops, meet-and-greets, access to the Kicks After Dark series, and even customised shoes, to name a few perks.