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Oetker Collection enters the metaverse with luxury styling game DREST

Travel in virtual style with Oetker Collection’s pioneering partnership with DREST.

The hospitality group behind Masterpiece Hotels, including the renowned Hotel du Cap-Eden-Roc, The Lanesborough and Le Bristol Paris, Oetker Collection has announced a world-first collaboration with DREST, a virtual high-end fashion game. 

DREST allows players to style high-fashion looks for daily challenges using a catalogue of current collections from over 250 top brands.

Alongside styling, players also complete photoshoot challenges – with the most crucial part their choice of location. Selecting an exotic backdrop that makes their photo ‘pop’ is essential in successfully completing the challenge. 

Oetker Collection’s partnership marks the first time a luxury hospitality group will enable meaningful brand storytelling via mobile gaming. It follows established partnerships between DREST and other illustrious labels including Gucci, Cartier, Prada, Valentino and makeup brand, NARS.

On location with DREST

DREST’s players will be transported to exotic locations, from Le Bristol Paris for Haute Couture Fashion Week to Château Saint-Martin & Spa in the south of France.

Or perhaps a chic lunch at The Lanesborough in London is more to your liking. Or a photoshoot poolside at Hotel du Cap-Eden-Roc. 

“We are delighted to partner with DREST on this exciting collaboration, marking our entry into the virtual world,” says Simon Neggers, SVP Sales, Marketing & Communications, Oetker Collection. 

“It allows people to discover Oetker Collection hotels in a fun and immersive way and the interactive challenges truly bring the escapism and glamour of travel to life.” 

Even more challenges featuring Oetker Collection’s portfolio of Masterpiece Hotels are scheduled to follow throughout the year. This virtual travel and style experience is one way to escape to your dream destinations in the most fashionable way.

DREST is available for download via The App Store.

the Oetker Collection x DREST virtual collaboration

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