The same factories producing some of the world’s most fashionable fragrances will start producing hand sanitiser in response to the coronavirus crisis, effective immediately.
Luxury goods conglomerate LVMH – the parent company of Christian Dior, Guerlain and Givenchy – will start manufacturing disinfectant gel in its French makeup and fragrance facilities starting next week. The products will in turn be donated to French health authorities and the Assistance Publique-Hôpitaux de Paris, a network of 39 teaching hospitals that treats more than eight million patients a year, to stave off shortages during the pandemic.
“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a press release.
LVMH’s decision comes in the wake of widespread shortages of hand sanitizer across the globe. While the city’s hospitals have not yet run out of gen, a spokeswoman for the Paris hospital said that supplies are “strained”.