Introducing the Rolls-Royce Cullinan
Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-sided car that would redefine luxury travel by making it ‘Effortless, Everywhere’. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle, from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it ‘Effortless, Everywhere’.
Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.
As the arrival of Cullinan nears and final preparations are made, Rolls-Royce offers a glimpse into what will undoubtedly be the best seat in the house.
So much more than an SUV, Crossover or Off-roader, Rolls-Royce Cullinan will deliver effortless luxury everywhere its owner chooses to venture. Such boundless luxury will be enhanced through a suite of features only Rolls-Royce can imagine and create.
The first of these authentic Bespoke features is the Rolls-Royce Cullinan Viewing Suite.
Designed and engineered at the Home of Rolls-Royce in Goodwood, the Rolls-Royce Viewing Suite is automatically deployed at the touch of a button. Two rear-facing, beautifully contemporary, finest leather chairs and a cocktail table gracefully emerge from within the rear compartment of Cullinan.
It is from this luxuriously comfortable viewing platform that a Cullinan owner may take in the world’s most breathtaking vistas or view a sports event or even watch their children take part in their school sports day.
Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house.