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Hoshino Resorts TOMAMU launches ski-in, ski-out shopping precinct

Hoshino Resorts TOMAMU launches ski-in, ski-out shopping precinct

 The winter wonderland of Hoshino Resorts TOMAMU, Hokkaido, gets a five-star boost this season with the opening of a new shopping precinct.

You don’t have to be tearing up the slopes to enjoy the mountains. This is something that Hoshino Resorts TOMAMU has always known, and the Japanese resort has long made a point of embracing everyone, from rugged-up bubs to grandparents, and the powder-hounds in between. Its frozen Ice Village, Mina-Mina Beach indoor wave pool and array of off-the-slopes adventures are now complemented by hotalu street, a place where everyone can gather, relax and refuel in style.

hotalu street is the first ski-in, ski-out shopping precinct in Japan, a chic haven of eateries and boutiques located right on the mountain. Its wooden promenade stretches 160 metres through the wintry landscape, offering a beacon of comfort for those on the mountains, while the undercover walkway from the resort’s two hotels means hotalu street is just as accessible for the non-skiers in your group.

Among the nine stores, savour a warming bowl of ramen at Afuri, or opt for a hearty steak meal at Carmaro. Sample Hokkaido’s local milk in the form of a Buttermilk Latte at tsukino Cafe & Bar, and one (or more) of the 15 ‘Coupe’ fruit-and-cream desserts from yukino. Take them home or perch yourself near the fireplace on the deck outside to soak up the snow-dusted serenity.

When you’re ready to hit the slopes again, it’s simply a matter of clicking or strapping back in and gliding off to explore Tomamu’s 29 runs and, if you’re up for it, the Experts Only Powder Area.

hotalu street takes its name from the fireflies that once gathered in the area, and Hoshino Resorts is taking small but significant steps to revive the region’s original landscape for winter and summer visitors alike. With its blend of calm, quiet beauty and mountainside convenience, hotalu street is already transforming Tomamu.

This article was produced in partnership with Hoshino Resorts TOMAMU and appeared in volume 28 of Signature Luxury Travel & Style. To subscribe to the latest issue, click here.