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From spare rooms to French castles: Airbnb enters the ‘luxe’ market

From spare rooms to French castles: Airbnb enters the ‘luxe’ market

French castles, Bondi Beach penthouses, historic Tuscan villas and Swiss Alps chalets… Airbnb has launched a new rental tier that encompasses 2,000 high-end homes and villas.

Airbnb has entered the luxury accommodation realm, launching its newest category, Airbnb Luxe, with over 2,000 “handpicked” homes around the globe. The new division debuts as Airbnb reports a more than 60% increase in the number of listings worth at least $1,000 per night in 2018.

From Costa Rica to Cape Town

Locations include award-winning homes in New Zealand and South Africa, castles in France and historic villas in Tuscany. Options are also available in destinations such as Bali, Los Angeles, Hawaii, Koh Samui, Marrakesh, Cape Town and the Cayman Islands.

In Australia, there are currently 24 options in Sydney, including the five-bedroom $5,138 per night The Edge cliff-side mansion near Coogee Beach or the $5,238 per night Sea Breeze in Vaucluse. Other options are available in Byron Bay and Queensland, with Melbourne properties flagged to be added later in the year.

Each property has needed to pass more than 300 criteria to meet standards in design and function, such as premium materials, rare features, chef-grade appliances and more.

Personally designed trips

After booking a property, a dedicated ‘trip designer’ assists with an effortless check-in, coordinating local experiences and activities, and arranging services such as child care, private chefs and in-house massage therapists, plus securing you a table at a Michelin-starred restaurant.

“Today’s luxury traveller is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination,” said Brian Chesky, Airbnb Co-Founder, CEO and Head of Community. “With Airbnb Luxe we are applying the same approach we’ve used since we launched Airbnb more than 11 years ago — creating local, authentic and magical travel moments now in amazing places to stay — to reimagine the way people think and experience luxury travel.”

This article was produced with content supplied by Airbnb Luxe and is a Signature Luxury Travel & Style digital exclusive. Be the first to see more exclusive online content by subscribing to the enewsletter here.

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