6 ways Finnair is looking towards the future
One of the world’s oldest operating airlines, since late 1923 Finnair has grown from a small business operating one aircraft from downtown Helsinki to a strong and respected member of the international aviation industry. A member of the oneworld alliance and specialising in passenger and cargo traffic between Asia and Europe, Finland’s flag carrier transported over 14.7 million passengers throughout its network in 2019.
How does Finnair plan to continue this success in the future? Here are six ways Finnair is staying ahead of the game.
Helsinki’s geographical location gives Finnair a competitive advantage since the fastest connections between many European destinations and Asian megacities fly over Finland. Passengers from Australia and New Zealand can fly to over 100 destinations in Europe via Asia or America. They can choose from its main Asian gateways, such as Hong Kong, Singapore, Bangkok, Tokyo or Shanghai, or they can travel to Europe via the Americas, such as New York, Chicago, San Francisco, Los Angeles, Miami or Santiago de Chile.
A pioneer in sustainable flying, Finnair was the first European airline to fly the next-generation, eco-smart Airbus A350 XWB, and is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. Its A350 fleet on long-haul flights makes air travel more enjoyable, with the extra-wide body providing room for relaxation. In Business Class, there’s more privacy with full-flat seats that open onto the aisle. In Economy Class, wider seats and large panoramic windows enhance the passenger experience.
Aiming for carbon neutrality
Finnair intends to be carbon neutral by the end of 2045. The first milestone is that by the end of 2025, net emissions will be cut by 50% from the 2019 level. This target is clearly more ambitious than the industry target of halving emissions by 2050. The company’s number one goal is to reduce the CO2 emissions of flight operations by investing in new aircraft technology, flying fuel-efficiently, decreasing aircraft weight and increasing the use of sustainable aviation fuels. In this work, Finnair’s partners, customers and employees are in a key role.
The best in Northern Europe
Finnair is the only Nordic carrier with a four-star Skytrax rating. Finnair has also won the World Airline Award for Best Airline in Northern Europe for the past 10 years and a five-star APEX rating.
Platinum Wing Lounge
Finnair’s main hub is Helsinki-Vantaa airport – which has been voted best airport in Northern Europe in June 2020 by Skytrax. The new Platinum Wing Lounge was opened in June 2019. This lounge is exclusively reserved to Finnair’s top tier frequent flyers (Platinum Lumo and Platinum), as well as oneworld Emerald. Showcasing contemporary Nordic design throughout, the lounge offers a series of new spaces to explore and upgraded food and beverage options. The aesthetic of the new lounge complex marks the emergence of Finnair’s new design language which centres on Nordicness: simplicity, clean lines, natural materials and texture to provide a warmer and more “human” experience. In true Finnish fashion, the Platinum Wing Lounge features a sauna, so that passengers can relax before their flight.
The Business Lounge
The Business Lounge – located next to the Platinum Wing – was designed as a collaboration between Helsinki-based KOKO3, London-based Tangerine and Finnair’s internal design team. The Business Lounge is available to all Finnair Business Class customers, Finnair Plus Gold and oneworld Sapphire members when the departure flight leaves from the non-Schengen area and is operated and marketed by a oneworld airline. Guests can taste the Nordics with a menu that features the best local produce in season. The lounge is operated in partnership with Finnish food provider Fazer, who will be preparing food in a new open kitchen concept which is coupled with a dedicated dining area. The new lounge is broken up in a variety of smaller “pockets” aligned to different customer needs and activities. The deeper you go into the lounge, the quieter and more private it becomes. Several different seating options are available, ranging from a social, open banquet style seating suitable for groups through to more private solo seating. A new family pocket stocked with games and activities is available for those travelling with children.