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13 new ways to experience Switzerland

Switzerland Tourism has revealed a host of new experiences during their 2024 showcase.

Switzerland is famous for its snow-capped Alps, picturesque villages, idyllic hiking trails and elegant cityscapes, but this sustainable destination isn’t one to rest on its laurels. Switzerland Tourism presented a host of new experiences for visitors at their 2024 showcase, revealing new cultural immersions, hidden gems, eco-conscious experiences, wine tours and rail journeys. If you’re planning to visit Switzerland in 2024 or 2025, these are the classic attractions and new drawcards that shouldn’t be missed.

© Schilthorn Piz Gloria

Cultural experiences
Cultural tours have launched in Zurich such as cheesemaking, public art cycle tours, surf lessons and ‘Made in Zurich’ city tours.

Enjoy the great outdoors in Interlaken
This year Lake Thun and Brienz cruises and adrenaline activities top Interlaken’s list of attractions.

View the landscape in luxury
Visitors can now enjoy direct sightseeing train connections with the GoldenPass Express to or from Montreaux.

Visit the Jungfrau region
The Jungfrau region is the best gateway to Jungfraujoch – Top of Europe, Grindelwald-First Top of Adventure, Schynige Platte – Top of Swiss Tradition and Harder Kulm – Top of Interlaken.

Stay at new hotels
Stay at the bottom of the Eiger, Monch and Jungfrau mountains in one of five alpine villages: Grindelwald, Wengen, Murren, Lauterbrunnen and Haslital. Grand Hotel Belvedere in Wengen and Hotel Palace in Murren are planned to open in 2024.

Travel like Bond, James Bond
Visit 007 film location Schilthorn Piz Gloria for the 360° restaurant, The Skyline Walk and Thrill Walk on the Birg peak, and the funicular train from Murren.

Zermatt village and the Matterhorn
Zermatt village and the Matterhorn © Adobe Stock

Step inside the world’s steepest cable car
The Mürren-Birg and Birg-Schilthorn cable car routes are being replaced with the new Mürren-Birg route opening in December 2024 and the Birg-Schilthorn route in March 2025 and is set to be the steepest cable car ride in the world from Lauterbrunnen Valley to the Schilthorn peak.

Ride a historic train
The Luzern-Interlaken Express has been in operation since 1880 and transports guests between Interlaken and Luzern aboard a panoramic train.
Take a seat on the world’s steepest cogway railway
Ride the steepest cogway railway in the world, climb the biggest rope park in central Switzerland and ride the brand new panorama trains (complete with glass ceilings and a fondue gondola in winter) on Mount Pilatus.

Stay at the new Kempinski Palace
Kempinski Palace recently opened in Engelberg, offering easy access to Mount Titlis, Titlis Rotair – the world’s first revolving cable car, the Titlis Cliff Walk – Europe’s highest suspension bridge, and Titlis Glacier Cave.

Ski Italy and Switzerland on the same day
The Matterhorn Alpine Crossing is now open, allowing visitors to travel between Zermatt in Switzerland and Cervinia in Italy – perfect for skiing in autumn and winter.

Taste the wines
Discover the newest wine experience in the heart of the Alps with Swiss Wine Tours.

Buy the Swiss Travel Pass
The Swiss Travel Pass provides unlimited travel by rail, boat, tram and bs plus up to 50% discounts or free travel on many mountain railways and cable cars, along with other activities and attractions.

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