Emperor Champagne thrives with new Rare Collection
Premium champagnes in high demand as more people turn to online shopping.
While COVID-19 has seen a decrease in sales for many industries, especially those in food and wine services, Emperor Champagne has seen a broader range of customers shopping online while staying safe at home – seeing an increase in sales of 235% from April 2019.
People are still celebrating birthdays, sharing anniversaries, welcoming babies or wanting to cheer up friends, family and colleagues who are isolating – meaning champagne sales have not slowed down. In fact, Emperor Champagne has sold so many bottles at the $1,000-plus price point that the company had to list a new range of back vintage champagnes to keep up with demand.
In response to the increased demand for more premium champagnes, Emperor Champagne has launched a new Rare Collection.
The exclusive selection features champagnes such as the Bollinger R.D. 2004 Magnum (1.5L) with Gift Box ($345), Louis Roederer Cristal Rosé 2009 ($745) and the lavish Bollinger Special Cuvée Nebuchadnezzar (1.5L) with Gift Box, which retails for an impressive $4,595.
Founder and CEO of Emperor Champagne, Kyla Kirkpatrick, attributes the sales growth to changing consumer demands and shopping patterns. “It’s been interesting to receive feedback from a lot of our new customers who tell us this is the first time they have bought alcohol online… Our customers are spending more money on premium products because they aren’t spending money on-premise like they normally do.”