Dior and Vespa unveil a luxe limited-edition scooter
Dior has joined forces with Vespa to create an exclusive scooter and a range of matching accessories, celebrating the sunny-spirit and art of living of the two houses.
In 1946, the design world was changed forever with Christian Dior launching his eponymous couture house and Piaggio releasing the very first Vespa – both linked by an unwavering desire to inspire a new, bright and creative vision of the world. Now, the the brands have joined forces to create a Dior-inspired version of the iconic scooter.
In the works since before the coronavirus pandemic put the world in lockdown, the collaboration is rooted in the “spirit of freedom, movement and expression,” the companies said in a joint statement.
The Vespa 946 Christian Dior scooter’s monohull architecture and subtle graphic lines pay tribute to the heritage of the two houses. A symbol of refinement, this object of desire reflects their shared commitment to the excellence of savoir-faire and virtuoso art of detail.
A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan and recognised for its elegant, streamlined curves and technological innovation – the new model was designed by Maria Grazia Chiuri, the creative director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier.
Echoing the design of the saddle, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range.
The limited-edition creation will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores. The accessories, including the helmet and top case, will be available exclusively in Dior boutiques.