For travellers who seek the finest that the world has to offer
Phil Smethurst

Signature Luxury Travel & Style Luxury Cruise Awards Judge
Phil Smethurst
Bicton Travel, Western Australia

Phil Smethurst is the co-founder and director of Bicton Travel, an agency specialising in luxury, small ship and expedition cruising. Not only is Phil an aviation enthusiast, he holds a pilot licence and was selected by Virgin Galactic to be one of the world’s first accredited space agents.

How long have you been in your current role, and what are your biggest professional achievements?

Bicton Travel is a family business and I’ve been here since we opened in 1998.

What has been your most memorable travel experience, and what is next on your wishlist?

My most memorable travel experience was my first Antarctica expedition with Ponant. My wishlist is long and currently includes a cruise on Explora Journeys, a Greek Islands trip and an African safari.


I was awarded Best Travel Consultant at the NTIA’s in 2015 and Cruise Consultant of the Year at the CLIA Awards in 2010.

What does sustainable travel mean to you?

Sustainable travel means exploring destinations without contributing to negative environmental and cultural impact, to protect and preserve a location for future generations.

When you’re not working or cruising, what do you enjoy doing?

I enjoy long river walks, dining out, and a beautiful bottle of Italian wine.

To contact Phil Smethurst:

Phone: 08 9339 0277

Signature Luxury Travel & Style Luxury Cruise Awards

The 2023 winning cruise lines will be revealed in the upcoming issue of Signature Luxury Travel & Style, on sale in November. Subscribe to receive the latest issue once it’s published. You can view last year’s winning cruise lines here.

About the awards

Cruise Awards logo 2023-01

Signature Luxury Travel & Style’s Luxury Cruise Awards celebrate the ocean, river, expedition, family and tall-ship cruise lines that go above and beyond when it comes to onboard and onshore services, experiences and facilities.

These awards spotlight the world’s finest cruise lines, ships and operators, offering guests an unrivalled experience. We call upon the knowledge of 18 cruising experts and travel advisors to judge our annual World’s Best Luxury Cruise Awards. Luxury Cruise Lines are awarded points across six key categories: suites, service, dining, wellness, itineraries and shore excursions. The results? A worthy collection of finalists and winners who set the bar for the future of cruising.