For travellers who seek the finest that the world has to offer
Phil Hoffman

Signature Luxury Travel & Style Luxury Cruise Awards Judge
Phil Hoffmann
Phil Hoffmann Travel

Phil Hoffmann is the managing director and founder of Phil Hoffmann Travel, and was inducted into the CLIA Hall of Fame in 2017 for his outstanding contribution to the Australian cruise industry. Philip was named as a Member of the Order of Australia in 2012 for his contribution to the travel and tourism industries. He employs 110 South Australians across 9 branches. He is also one of our experts on the judging panel of the 2023 Signature Luxury Travel & Style Luxury Cruise Awards.

How long have you been in your current role, and what are your biggest professional achievements?

I’ve been in my current position for 34 years, and spent 10 years with Stewart Moffat Travel. My biggest achievement occurred in 1968, when I escorted my first tour overseas. After 43 years in the travel industry, I remain passionate about the cruise industry. With all the new developments in this industry, I love that our cruise clients have so many voyages planned for the future.

What’s been your most memorable travel experience, and what’s next on your wishlist?

My most memorable experience was in 2015 when I visited Gallipoli on an Azamara Charter on Anzac Day. Next year I have the Galapagos, as well as a journey aboard Scenic Eclipse II on a Kimberley coast cruise, and a Japan cruise in 2025 and would love to follow up with a world cruise.


  • OAM award Life Member of Australian Federal Travel Agents, and assisted in the set up of this organisation
  • Chairman of the SA Tourism Commission
  • Awarded a Legend award for outstanding service and support to the National Tourism Industry
  • Inducted into the Cruise Industry Hall of Fame for contribution to the Australian Cruise Industry

What does sustainable travel mean to you?

Doing everything we can to reduce our earthly footprint as much as possible to sustain tourism for the next 100 years.

What type(s) of cruise travel do you specialise in?

I work across the board, but predominantly top-end luxury cruising rather than mass market. Our motto is finding the right ship for the right person.

When you’re not working or cruising, what do you enjoy doing?

Swimming daily in the ocean. I love reading all varieties of books from travel to autobiography, and remaining updated with tourism trends to stay ahead of the market.

(08) 8350 5700

Signature Luxury Travel & Style Luxury Cruise Awards

The 2023 winning cruise lines will be revealed in the upcoming issue of Signature Luxury Travel & Style, on sale in November. Subscribe to receive the latest issue once it’s published. You can view last year’s winning cruise lines here.

About the awards

Cruise Awards logo 2023-01

Signature Luxury Travel & Style’s Luxury Cruise Awards celebrate the ocean, river, expedition, family and tall-ship cruise lines that go above and beyond when it comes to onboard and onshore services, experiences and facilities.

These awards spotlight the world’s finest cruise lines, ships and operators, offering guests an unrivalled experience. We call upon the knowledge of 18 cruising experts and travel advisors to judge our annual World’s Best Luxury Cruise Awards. Luxury Cruise Lines are awarded points across six key categories: suites, service, dining, wellness, itineraries and shore excursions. The results? A worthy collection of finalists and winners who set the bar for the future of cruising.