For travellers who seek the finest that the world has to offer
Michael Middleton

Signature Luxury Travel & Style Luxury Cruise Awards Judge
Michael Middleton
My Cruises, Queensland

Michael Middleton has worked in the travel industry for more than 30 years across the UK, New Zealand and Australia. He is currently the general manager of My Cruises, and one of the judges on our panel for the 2023 Signature Luxury Travel & Style Luxury Cruise Awards.

How long have you been in your current role, and what are your biggest professional achievements?

I’ve enjoyed more than 30 years in the travel industry, with more than five years as general manager of My Cruises, where my professional achievements include being part of the company’s growth. In 2018, we had ten team members, today we have more than 120. It’s been incredible to be part of that expansive yet sustainable growth, and I’m proud of the partnerships we’ve developed with amazing cruise line partners here in Australia. They’re each led by immensely passionate individuals who have helped place cruising high on the radar for so many Australian travellers. Being a panellist for Signature Luxury Travel & Style Cruise Awards is also a great honour.

What has been your most memorable travel experience, and what is next on your wishlist?

My most memorable travel experience would be sailing into Cape Town onboard Cunard’s Queen Mary II with my two boys, who were mesmerised by the breathtaking sight and formation of Table Mountain. The second most memorable would be an African safari adventure. Next on my wish list is a Christmas market river cruise, followed by a trip to Lapland for skiing, and hopefully the Northern Lights, for a milestone birthday this December.

My Cruises’s accolades:

We’re proud to have received some of Australia’s top travel awards, including the National Travel Industry Award for Most Outstanding Online Travel Agency in 2022. We were also recognised as the CLIA Winner of Large Cruise Agency of the Year Australasia in 2023. This is a true testament to the dedication, passion and effort the team puts in every day.

What does sustainable travel mean to you?

Sustainable travel is the way of the future. Alongside our partners, we place high value on the importance of reducing environmental impact. Growing awareness is the first step. We have an ongoing commitment to balancing the benefits of amazing cruising experiences for our guests with a responsible approach. We love that all cruise lines have a great awareness to protect the planet at every level of cruising. At My Cruises, our packages are available online, which reduces the heavy environmental impact of brick-and-mortar stores.

What types of cruise travel does My Cruises specialise in?

My Cruises specialises in offering a complete cruise holiday solution with everything taken care of, such as flights, hotel stays, touring and more. We also pride ourselves on the bonus value we offer, whether onboard credits, dining experiences, onshore excursions or room upgrades. We select the best cruise lines that are tried and tested by our team, and dedicated experts in specialist cruise holidays. With a huge focus on international cruise holidays, we’ve crafted the River Cruise Collection, Luxury Collection and Expedition Collection, offering something for every cruising guest.

When you’re not working or cruising, what do you enjoy doing?

With two teenage boys life is pretty busy! Given that we live on the Gold Coast and love the ocean, you can often find me at the beach or enjoying a G&T or two.

To contact or follow My Cruises

The My Cruises team is based on the Gold Coast and has a team of experienced cruise consultants available seven days. Contact 1300 692 784 to speak to a friendly My Cruises Expert or visit mycruises.com.au. You can follow My Cruises on Instagram and Facebook.

Signature Luxury Travel & Style Luxury Cruise Awards

The 2023 winning cruise lines will be revealed in the upcoming issue of Signature Luxury Travel & Style, on sale in November. Subscribe to receive the latest issue once it’s published. You can view last year’s winning cruise lines here.

About the awards

Cruise Awards logo 2023-01

Signature Luxury Travel & Style’s Luxury Cruise Awards celebrate the ocean, river, expedition, family and tall-ship cruise lines that go above and beyond when it comes to onboard and onshore services, experiences and facilities.

These awards spotlight the world’s finest cruise lines, ships and operators, offering guests an unrivalled experience. We call upon the knowledge of 18 cruising experts and travel advisors to judge our annual World’s Best Luxury Cruise Awards. Luxury Cruise Lines are awarded points across six key categories: suites, service, dining, wellness, itineraries and shore excursions. The results? A worthy collection of finalists and winners who set the bar for the future of cruising.