CEO Jean-Christophe Babin says it will be the city’s most luxurious hospitality experience ever.
The luxury Italian brand Bvlgari has announced plans for a brand-new hotel in Rome, scheduled to open in 2022.
Bvlgari Hotel Roma will be situated in the heart of the Campo Marzio neighbourhood in the central Piazza Augusto Imperatore, a stone’s throw from a number of the city’s landmarks – such as Via del Corso, Via del Babuino and the Spanish Steps – as well as the Bvlgari flagship on Via Condotti.
The 100-room and -suite hotel will be housed inside an imposing rationalist building built by acclaimed architect Vittorio Ballio Morpurgo between 1936 and 1938, and composed of traditional materials such as Travertine marble and burnt red brick.
A fresco by Antonio Barrera features in the Via della Frezza atrium, which overlooks the Mausoleum of Augustus, while the southern face is decorated with a 70-square-metre mosaic by Ferruccio Ferrazzi.
Aperitifs can be enjoyed at the upscale Bvlgari Bar and dinner at the prestigious Il Ristorante curated by Michelin-starred chef Niko Romito, both located on the top floor with impressive vistas across the surrounding architecture.
The property will also include a spa, indoor swimming pool, state-of-the-art gym offering Bvlgari’s exclusive training programs and a reading room containing rare volumes dedicated to the history of jewellery and is open to both guests and public by appointment only.
“This hotel represents a remarkable achievement for Bvlgari that will finally have its own ‘temple’ right in the city where the company was founded and that still represents nowadays the beating heart of the brand,” commented Bvlgari CEO Jean-Christophe Babin “It will be by far Roma’s most luxurious hospitality experience ever.”