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Italy names Barolo as 2021’s ‘city of wine’

The wine region is in the middle of a UNESCO World Heritage site.

Is your bucket list full? (Hot tip – it can never be). No? Good. Because Italy has just named the town of Barolo its ‘city of wine’ for 2021, and we want to go there, pronto.

Italy’s Città del Vino national association picked Barolo over six other towns. The association’s goal is to promote and regulate Italian wines.

The town sits among the Langhe Hills – a UNESCO World Heritage site in the Piedmontese province of Cuneo, in northern Italy.

barolo wine

Barolo wine region one of the best in Italy

With just 700 permanent residents, what Barolo lacks in numbers, it makes up for in the quality of its wines. Often described as one of Italy’s greatest wines, the Barolo red wine is made from the nebbiolo grape, which is mainly grown in the rolling hills around the town.

And with picture-perfect scenery, it’s easy to see why Barolo took the cake.

“This year has been a very difficult year and we believe that this new campaign is a loud message of hope and new beginnings,” said Barolo’s mayor Renata Bianco.

Barolo won out over Bianco, Duino Aurisina, Montepulciano, Montespertoli, Taurasi and Tollo.

Celebrations will continue all through 2021, with a jam-packed program of exhibitions, classes, seminars and installations, as well as plans to ‘twin’ with other winegrowing regions in Italy.

Unsurprisingly, Barolo’s wine history will feature prominently, and a number of wine museums – including the quirky corkscrew museum – will help tell its story.

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